Commercials in the UK have never had the benefit of tax credits that film and TV producers here have enjoyed. Why not? And what would it take to secure one? 

Commercials production engage and nurture the same skills as film and TV, skills that have a critical role in our creative economy. It is time to explore a commercials subsidy. 

We will be discussing how we present the idea to parliament and invite you, the audience, to share your thoughts as we develop and implement our goal of establishing a subsidy for commercials shot in the UK.

Christmas commercials have become as much a part of the festive season as mince pies and wonky trees. But who struck gold this year?

The APA will convene a panel of the advertising industry’s finest elves to review this season’s festive campaigns, see which are on Santa’s good list and which are the turkeys.