A Tax Credit for UK Commercials?
Conference

A Tax Credit for UK Commercials?

Advertising & Brands
Monday, Dec 7, 2026
11:00 - 11:40 GMT
Insight Theatre

FOCUS 2026 Conference

English
About

Commercials in the UK have never had the benefit of tax credits that film and TV producers here have enjoyed. Why not? And what would it take to secure one? 

Commercials production engage and nurture the same skills as film and TV, skills that have a critical role in our creative economy. It is time to explore a commercials subsidy. 

We will be discussing how we present the idea to parliament and invite you, the audience, to share your thoughts as we develop and implement our goal of establishing a subsidy for commercials shot in the UK.

Speakers

Emily Caston

Professor of Screen Industries / Director of Public Research Institute of Screen MediaUniversity of West London

Anna Mansi

Director of Certification and Video GamesBFI

Moderator

Steve Davies

Chief ExecutiveAdvertising Producers Association