Gen Alpha, those born 2010 onwards, were pretty much born with an iPad in their hands. Content has therefore become part of their day-to-day lives but with so much choice what makes a hit?

In this FOCUS event session, Beano Brain will break down why the likes of Netflix, YouTube, Fortnite and Roblox have secured their place in kids’ lives, via their landmark annual study “Coolest Brands”. They’ll analyse why Wednesday and Stranger Things got “cool” status and reveal what every brand, platform and piece of content needs to generate playground and household chatter and fame.