AI and tech are transforming the creative industries at unprecedented pace. The shift can feel overwhelming, but it's here and it's permanent. The real question is: how do we harness it?

This panel explores the practical strategies that keep individuals and teams competitive. You'll discover which skills are becoming more valuable, how to use AI as a creative collaborator, and where the genuine opportunities lie. The professionals pulling ahead right now are already experimenting, already testing new tools, already building resilience through adaptability. They're asking ""what if"" instead of waiting to see what happens next.

Our annual Sue Hayes Panel in memorial to FOCUS' late co-founder brings together experts for an honest conversation. You'll leave with tactical moves you can implement immediately, from reframing your skill set to experimenting with unfamiliar tools. These practical insights help talent not just survive but thrive in a landscape that refuses to stand still.
 

Exclusive to CO:LAB Passholders

This hands-on workshop gives filmmakers a practical, accessible introduction to AI and how it can support every stage of the production workflow. Participants learn what AI actually is, how large language models and image generators differ, and where emerging tools like agentic AI can add real value on set and in story development.

We explore the tools available for production, post and distribution including AI driven previsualisation, editing support and audience building. The session also touches on the pros and cons of AI and the ethical questions filmmakers need to understand. You’ll leave with a solid grasp of what AI can do today and how to use it responsibly in your own practice.

This session is exclusively for CO:LAB Pass holders. More information HERE.