As audiences demand more immersive, shared experiences, live events are emerging as the next frontier for the screen industries. The same technologies transforming film and television - from virtual production and real-time rendering to advanced sound, lighting and design - are now redefining what’s possible in arenas, theatres and public spaces. This panel will explore how screen-led innovation is moving into the live sphere, the role of R&D in driving that convergence, and what it means for creators, studios and audiences alike.