Branded entertainment is a rapidly growing necessity in the film and TV industry. It’s a difficult area to break into if you don’t have a track record in making long-form, but understanding brand interests can give directors & producers a competitive edge. This session provides a comprehensive guide to securing commissions in branded entertainment, from crafting compelling pitches that appeal to channel and brand, through to creating satisfying working processes for a happy delivery. Industry experts will share insights on navigating brand expectations, structuring deals, and maintaining creative and DEI integrity. Attendees will learn how to align their content ideas with brand objectives, negotiate contracts, and leverage agency relationships to win projects. Ideal for producers, filmmakers, and content creators looking to break into branded entertainment, this session will equip you with the tools and strategies needed to successfully land commissions and grow your career.

In association with Shiny Awards