IN BRIEF: What's Next? (4 x 10 min talks)

IN BRIEF: What's Next? (4 x 10 min talks)

Film & TV
Advertising
VFX
Productions, Locations, Casting
Tuesday, Dec 10, 2024
2:20 PM - 3:00 PM
Theatre 2
English
About
From the Metaverse to the Multiverse, bitcoin to blockchain, AR, VR, XR and MoCap, the march of technology is relentless and unceasing. So, we peer into the crystal call and ask: “What’s Next?”. Which tech advancements and production ideas will dictate the next decade of visual storytelling? 
 
What’s Next? #1: 
XR Technology Trends: A Glimpse into the Future  
  
With AI, big data, and XR pushing the boundaries of innovation, the future is full of potential. Hear from Cinesite's leading XR expert, Adipat Virdi, as he unravels these trends and equips you to seize the opportunities ahead. 
With Cinesite 
 
What’s Next? #2:  
 AI in VFX: Balancing Innovation with Creative Freedom
How can AI revolutionize VFX without compromising creativity and quality? Join VFX Production Supervisor David Sewell as he explores the evolving role of AI in visual effects. Discover how new tools are streamlining remedial tasks, freeing artists to focus on creative work. David will share insights from his on-set and post-production experiences, offering a first-hand look at AI’s transformative impact on workflows and industry reception.
With Ghost VFX & Ingenuity Studios

 
What’s Next? #3: 
Using Next-Gen Technology for Sustainable Productions      
This session will explore how cutting-edge technologies like Virtual Production, AI, VFX, AR and the metaverse are revolutionising the entertainment industry, enabling more sustainable and efficient production methods. Join Michael McKenna, CEO and Co-founder of Final Pixel, as he shares actionable strategies to empower your storytelling and ensure your success in an ever-evolving creative landscape.   
With Final Pixel   
 
What’s Next? #4: 
Virtual Horizons: Redefining Locations and Creativity with AI    
As AI, virtual production, and advanced digital tools redefine the film industry, the way we approach storytelling, locations, and co-productions is undergoing a profound shift. In this keynote, director and writer Julia Keller explores the challenges and opportunities these technologies bring. From AI-generated environments and virtual sets to the reimagining of co-productions, the talk raises critical questions about preserving cultural authenticity, managing sustainability, and redefining production processes in a future where digital and real-world filmmaking increasingly intertwine.
With EUFCN (European Film Commissions Network) and the Film Commission Hamburg Schleswig-Holstein (MOIN).

 

Speakers

Julia Keller

Director, Writer, Founderserial connect

Michael McKenna

CEO & FounderFinal Pixel

David Sewell

VFX Production SupervisorGhost VFX & Ingenuity Studios

Adipat Virdi

Executive Director of XRCinesite