Lucy Downing is Head of Marketing at Holkham – a rural estate in North Norfolk encompassing everything from leisure and hospitality to farming and conservation. Holkham’s vision is to be the UK’s most pioneering and sustainable rural estate. An experienced marketeer, brand and partnership manager in the sectors of travel, destination marketing and retail, Lucy has held positions at Original Cottages, Visit North Norfolk, Visit East of England and Jarrold. Lucy graduated with a first-class degree in Media, and is a professional member of The Chartered Institute of Marketing and IEMA.