Sara established Sara Putt Associates in 1989 and has worked here as MD and Agent ever since. In 2021 The Partnership Group was formed between Sara Putt Associates, Sayle Screen and The Artists Partnership to maximise opportunities for all of their clients. Sara is Chair of BAFTA where she has been a Trustee since 2014. Sara is also a Trustee of the Film and TV Charity and sits on the Advisory Board of the British Film Commission. She was previously Deputy Chair of Women in Film and Television where she served on the Board for 8 years. Sara has also produced a number of short films including the BAFTA nominated “Tattoo”.
Attending
Conference
Authenticity Sells: What the Creator Economy Can Teach Film and TV
We now live in a world in which 20millions hours of content are uploaded daily onto YouTube alone, and broadcasters are pivoting to engage with a younger audience by putting increasing amounts of their content onto digital platforms. A world in which branded content is increasingly important. In this rapidly evolving world what can Film and TV learn from the creator economy? In traditional broadcasting we have been trained to be competitive, to “win” commissions. However now to exploit all the opportunities in digital do we all need to be looking more to collaboration – with brands, with platforms, with other storytellers? Digital native producers and creators really understand the data and the analytics and how to adapt around this information. Failing is now so much cheaper and very much part of the development process. What does all of this mean for those of us working in traditional broadcasting? Where are the threats and where are the opportunities?
