The session opens with an introduction by Imane Dryef, Minister Plenipotentiary (Moroccan Embassy), offering a concise perspective on Morocco’s support for international filmmaking and its growing role as a strategic production partner.

With that context set, location manager Christian McWilliams (UK), producer Michael Leahy (USA), and producer Said Andam (Morocco) delve into an honest debate and productional analysis of the ongoing “runaway to Morocco” shift. Together, they explore finance, production value, and the practical realities of making international productions work in today’s climate. The discussion dives into how a mixed, multicultural workforce operates on set — where creative diplomacy, shared expertise, and economic pragmatism meet. From rebate mechanics to on-the-ground collaboration, the panel examines why “runaway” doesn’t mean outsourcing, but rather expanding possibility — making ambitious productions achievable while creating real benefits for both visiting and local crews.