Jon Williams is the Founder and CEO of The Liberty Guild, a global ad agency. An invitation-only, fully distributed network of the smartest, most awarded independent creatives and strategists in the world. 500 strong and scaling fast in 37 cultures worldwide. So, yeah we’re like an agency. But digitally transformed to be ‘a creative business for our new world’. Which is what The Drum jury said as they were awarding us the Grand Prix for Business Transformation. We’re a fully productised, B Corp-certified alternative to the old ad agency model. We rebuilt that model from the ground up to sell ideas not hours. Clients don’t buy retainers or headcount — they buy outcomes. Each engagement is scoped, priced and delivered like a product, giving them creative excellence at speed and with certainty. That has led to an industry-leading DE&I profile, and client partners including P&G, Nestle, Burger King, and Heineken. Jon is a creative turned suit. In a past life, as Chief Creative Officer of Grey EMEA, he was the first digital native to run a legacy creative department, transforming its creative output to deliver more Lions than any other region, in the then AdAge Global Network Agency of the Year. Jon has been foreman of, or sat on, pretty much every creative jury there is. And with The Guild has just created, produced and aired their first 100% AI TVC.