ITA - Italian Trade Agency  is the Governmental Agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy. With a motivated workforce, a modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion, and training to Italian small and medium-sized businesses. Using the most modern multichannel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world promoting the internationalization of the Italian audiovisual industry and is committed to:

• growing the value of Italian film exports
• supporting the presence of Italian films and TV products at festivals and markets such as Cannes Marché du Film, Berlinale/EFM, TIFF Toronto International Film Festival, Mip Com, HotDocs and Mifa among others
• supporting the Italian Film Commissions in attracting film and TV inward investment promoting Italy as a filmmaking destination, and the Italian Technical industries as partner of choice
• fostering co-production projects by helping to connect Italian filmmakers (producers, writers, directors) with international counterparts
• helping Italian film and TV festivals to grow internationally by inviting buyers, producers, broadcasters, commissioning editors and other foreign representatives of the audio-visual sector to Italy.

ITA works for the promotion of the Italian audiovisual industry in close connection with ANICA (National Association of Italian Cinematographic, Audiovisual and Multimedia Industry), APA (Association of Italian Audiovisual Producers), Doc/It (Association of Italian Documentary Producers), CNA-Cinema e Audiovisivo, Cartoon Italia, and with the Directorate General for Cinema and Audiovisual/Cinecittà and the Italian Film Commissions.